Lynne Doner Lotenberg
Social Marketing • Communication • Research
Social Marketing • Communication • Research
Books and Book Chapters
Doner Lotenberg, L. & Siegel, M. (2007). "Using marketing in public
health." In Novick, L., Morrow, C. & Mays, G. (Eds.) Public health
administration: Principles for population-based management, 2nd
ed. Sudbury, MA: Jones & Bartlett.
Siegel, M. & Doner Lotenberg, L. (2007). Marketing public health:
Strategies to promote social change, 2nd ed. Sudbury, MA: Jones &
Bartlett.
Doner, L. & Siegel, M. (2000). "Public health marketing.” In Novick,
L., & Mays, G. (eds.) Public health administration: Principles for
population-based management. Gaithersburg, MD: Aspen Publishers.
Siegel, M. & Doner, L. (1998). Marketing public health: Strategies to
promote social change. Gaithersburg, MD: Aspen Publishers.
Lefebvre, R.C., Doner, L.D., Johnston, C., Loughrey, K., Balch, G., &
Sutton, S.M. (1995). “Use of database marketing and consumer-
based health communications in message design: An example from
the Office of Cancer Communications' ‘5 A Day for Better Health’
program.” In Maibach, E. & Parrott, R. (eds.) Designing health
messages: Approaches from communication theory and public
health practice. [This book received the 1996 Distinguished Book
Award from the Applied Communication Division of the Speech
Communication Association.]
Selected Journal Articles
Lagarde, F., Doner, L., Donovan, R.J., Charney, S., & Grieser, M.
(2005). Partnerships from the downstream perspective: The role
strategic alliances play in implementing social marketing programs.
Social Marketing Quarterly, 11 (3-4), 38-45.
Breslau, E.S., Davis, W.W., Doner, L., Eisner, E.J., Goodman, N.R.,
Meissner, H.I, Rimer, B.K., Rossouw, J.E. (2003). The hormone
therapy dilemma: Women respond. Journal of the American Medical
Women’s Health Association, 58, 33-43.
Doner, L. (2003). Approaches to evaluating social marketing
programs. Social Marketing Quarterly, 9(3), 18-26.
Loughrey, K.A., Balch, G.I., Lefebvre, R.C., Doner, L., Johnston, C.,
Eisner, E., & Hadley, L. (1997). “Bringing 5 A Day consumers into
focus: The qualitative use of consumer research to guide strategic
decision making.” Journal of Nutrition Education, 29, 172-177.
Schechter, C., Middlestadt, S.M., & Doner, L.D. (1993). “Media
magic: The use of media monitoring methodology to develop AIDS
education interventions.” Advances in Consumer Research, 20, 302-
307, 1993.
Sutton, S.M. & Doner, L.D. (1992). Insights into the physician's role
in mammography utilization among older women. Women's Health
Issues, 2, 175-179.
Doner Lotenberg, L. & Siegel, M. (2007). "Using marketing in public
health." In Novick, L., Morrow, C. & Mays, G. (Eds.) Public health
administration: Principles for population-based management, 2nd
ed. Sudbury, MA: Jones & Bartlett.
Siegel, M. & Doner Lotenberg, L. (2007). Marketing public health:
Strategies to promote social change, 2nd ed. Sudbury, MA: Jones &
Bartlett.
Doner, L. & Siegel, M. (2000). "Public health marketing.” In Novick,
L., & Mays, G. (eds.) Public health administration: Principles for
population-based management. Gaithersburg, MD: Aspen Publishers.
Siegel, M. & Doner, L. (1998). Marketing public health: Strategies to
promote social change. Gaithersburg, MD: Aspen Publishers.
Lefebvre, R.C., Doner, L.D., Johnston, C., Loughrey, K., Balch, G., &
Sutton, S.M. (1995). “Use of database marketing and consumer-
based health communications in message design: An example from
the Office of Cancer Communications' ‘5 A Day for Better Health’
program.” In Maibach, E. & Parrott, R. (eds.) Designing health
messages: Approaches from communication theory and public
health practice. [This book received the 1996 Distinguished Book
Award from the Applied Communication Division of the Speech
Communication Association.]
Selected Journal Articles
Lagarde, F., Doner, L., Donovan, R.J., Charney, S., & Grieser, M.
(2005). Partnerships from the downstream perspective: The role
strategic alliances play in implementing social marketing programs.
Social Marketing Quarterly, 11 (3-4), 38-45.
Breslau, E.S., Davis, W.W., Doner, L., Eisner, E.J., Goodman, N.R.,
Meissner, H.I, Rimer, B.K., Rossouw, J.E. (2003). The hormone
therapy dilemma: Women respond. Journal of the American Medical
Women’s Health Association, 58, 33-43.
Doner, L. (2003). Approaches to evaluating social marketing
programs. Social Marketing Quarterly, 9(3), 18-26.
Loughrey, K.A., Balch, G.I., Lefebvre, R.C., Doner, L., Johnston, C.,
Eisner, E., & Hadley, L. (1997). “Bringing 5 A Day consumers into
focus: The qualitative use of consumer research to guide strategic
decision making.” Journal of Nutrition Education, 29, 172-177.
Schechter, C., Middlestadt, S.M., & Doner, L.D. (1993). “Media
magic: The use of media monitoring methodology to develop AIDS
education interventions.” Advances in Consumer Research, 20, 302-
307, 1993.
Sutton, S.M. & Doner, L.D. (1992). Insights into the physician's role
in mammography utilization among older women. Women's Health
Issues, 2, 175-179.
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Copyright © 2008 Lynne Doner Lotenberg. All rights reserved.