Lynne Doner Lotenberg
Social Marketing • Communication • Research
Social Marketing • Communication • Research
Lynne Doner Lotenberg
Arlington, Virginia
info@lotenberg.com
703-536-3091
 | |  | |  | |  | |  | |  |
| Have a question or an idea for a resource? Please submit it here. |
Build relationships with consumers,
intermediaries and partners. Create,
communicate and deliver value.
Focus on behavior—and the
environment in which it occurs.
Recognize self-interest and
competition. Manage the exchange
by offering benefits that outweigh
costs (money, time, effort, psyche)
of engaging in the behavior. Place—
situations in which behavior can
occur or channels through which
products are available—is often key.
Promote the exchange using
empathy, stories, and experiences.
Tap motivating emotions. Use
research to understand and
segment audiences and develop,
monitor and refine programs.
intermediaries and partners. Create,
communicate and deliver value.
Focus on behavior—and the
environment in which it occurs.
Recognize self-interest and
competition. Manage the exchange
by offering benefits that outweigh
costs (money, time, effort, psyche)
of engaging in the behavior. Place—
situations in which behavior can
occur or channels through which
products are available—is often key.
Promote the exchange using
empathy, stories, and experiences.
Tap motivating emotions. Use
research to understand and
segment audiences and develop,
monitor and refine programs.
| Copyright © 2007 Lynne Doner Lotenberg. All rights reserved. |